Tuesday, July 31, 2012

Book Marketing Tips

You have written your book and it has been published. Next step is to properly market your book and get it into the hands of your customers. Proper marketing is the key to success. You can't depend fully on your publishing company to get your book marketed, even if that is part of their contract. The best way to know that your book is properly being marketed is to get out there and do it yourself.

This may come as a surprise, but book stores are not always the best source for selling your book. Of course, as an author, you want your book to be available in the book store as does every major author of a best seller. But in order for this success, your book needs to be marketed early on. Here are some tips to market your book.

Internet Radio

Internet radio is one great way to get your name out in the public. There are some Internet radio channels that are geared specifically toward authors who are trying to market their books. They conduct interviews of new authors. Internet radio can easily broadcast your book especially if you are able to book yourself in a station that has lots of audience. Just remember that when you are discussing your book, you should be able to relate to the audience real-life situations like love, family, and relationships, among others.

Local Public Libraries

Another venue would be your local public libraries. Call the library and schedule to do a talk. Of course, this won't be a paying venue, but they will allow you to sell your book with a small percentage of sales going back into the library. This is a good way to help support your community as well. Local public libraries often favor those authors who self-published their books compared to those who use traditional publishing. Self-published authors are more easy to talk to. You also need to get your book reviewed in as many sources as possible as local public libraries prefer that. You will definitely get a great deal of publicity if you are able to make your book available to local public libraries. After all, this is where most of the readers go to to find books.

Saturday, July 28, 2012

Powerful Facebook Marketing Tips

Finding the perfect place for showcasing products, services and websites for free is every business-minded netizen's dream. Thankfully, Facebook has made this "dream" a reality. With over half a billion users and thousands of fan pages and online communities to check out, the popular social media platform has brought potential clients closer to home.

It's no longer a secret how Facebook is crucial in online marketing. Nonetheless, many people believe that a single register is enough. For marketers, this is not enough. There is so much more to Facebook marketing than just putting up your profile. Keeping your fans involved is the ultimate key. In this article are six powerful Facebook marketing tips to help you find your way to success!

1. Create your Facebook profile. Start establishing your identity by creating a Facebook profile for yourself and your business. Having a Facebook profile as your way of positioning a business will take you a long way in establishing relationships with users. In creating your profile, don't forget to put in your profile picture, photo albums and videos, wall and "add friends" button.

2. Create a fan page for your business. Facebook pages, also referred to as "fan pages", are typically designed for brands, products, services, celebrities, musicians and businesses. The fan page feature enables organizations, public figures and other entities to generate public presence in Facebook. You can encourage potentials to become fans of your business page by sharing any significant information with them via uploading photos and videos worth a million shares, administering discussion posts and displaying status updates or wall posts.

Sunday, July 15, 2012

Shopping Centre Marketing Tips

When you manage a retail shopping centre or large retail property, you will typically be involved in the marketing of the property to the local community and customers. A successful retail property survives off the generation of sales from the retail tenancy mix.

The average shopping year allows for the seasonal changes and shopping patterns of the local community. The marketing of the property should also be similarly structured.

Here are some ideas regards the establishment and running of the shopping centre management marketing program.

    It is wise to consider the tenancy mix of your property first and identify the expected changes in the mix over the coming year; this is a key part of the marketing campaign annual budget review. If a tenant is soon to be leaving the property, then the marketing strategy should be adjusted and not extensively promote their ongoing retail offering and presence to the shoppers. Focus your efforts on the tenants that you know are a part of the property's future.

    It is likely that you will have highly performing tenants within the tenancy mix. The sales and customer base from these tenants will encourage sales for the other tenants within the property, providing you can cluster and mix the tenants appropriately. This is where the tenancy mix and analysis becomes part of the marketing process. The tenancy strategy is really important here.

Tuesday, July 3, 2012

Strategic Internet Marketing Tips

Most Internet businesses fail to succeed due to a lack of effective marketing. This article's purpose is to give you the best strategic Internet marketing tips. Get this right and your Internet business is on its way to success. Get it wrong and nothing will happen. This is article is by no means a comprehensive list, but I believe it gives some points that can help in successful online marketing.

First Things First

Get yourself a website that accurately represents your business, the three main elements required are

1. Gives the visitor detailed information about your business.
2. Explains clearly what product or service your company offers.
3. Offers re-assurance that your business is honest, ethical and legitimate.

Strategic Internet marketing tips should also include providing the visitor with all the information of the costs in both financial and time that needs investing.

Generating Free Traffic to Your Website

Massive amounts of free traffic is the dream of every Internet entrepreneur, and it can be done via paid marketing methods such as Pay per Click, search engine optimizer and services such as Google AdWords. These are by nature expensive and if you are just starting out then this is probably not for you. Writing article's and submitting them to websites such as EzineArticles is the best of all the strategic Internet marketing tips that I have found and researched on the Internet. In return for submitting quality and informative articles you get rewarded as article submission websites allow you to post back links to your website and as some of these are article directories are trusted and rank high in Google, a well written article can find its way to the first page on Google with high quality keywords. The result is large amounts of quality traffic to your website.