Thursday, June 21, 2012

Top 8 Social Media Marketing Tips for Your Events

Small businesses to large MNC's try to plan and execute effective marketing strategies to attract more customers toward their products and services. Taking up the proper ways of marketing your products and services can help you enhance your sales and thus, increase profit margin.

Use Facebook to Let the World Know about Your Event

With over 800 million users to its credit, Facebook has emerged as one of the most popular social networking sites of today. Open an events page on this site and start online promotion of your software and solutions. Add people to your list of friends and post your events data and pictures on your Facebook page. You can get new ideas about how to promote your event by checking the pages of your competitors and improve your ways of marketing.

Twitter about Your Event to the World

You can Tweet to update individuals about your present and future occasions. As Twitter allows only a maximum of 140 characters in a single tweet, you should frame your content in such a way that it attracts maximum readers' attention. You should try to post at least five tweets a day and don't forget to provide your event website link with each new tweet. You must tweet and re-tweet to all like-minded people to lure them to attend your event.

Make Use of Google+ to the Greatest Extent

Google+ is the latest networking application from Google. Event organizers can use it to create an event buzz on the online social world. You can create an events page on Google+ to share your program-related news and information with the target audience. You can use 'Circles' to interact and share the news and information of the occasion within your group. Google Hangouts can be used to start a video chat with your existing as well as potential attendees.

Create a Company Blog

You must create a company blog alongside your own business website to add photos and interesting articles on your approaching festivals and activities. You should hyperlink relevant keywords in your blog post to direct the readers toward your company website and its products.

Use Your LinkedIn Profile

LinkedIn is a very popular business networking site with a good number of active users and visitor base. You can use this platform to encourage your potential attendees to give recommendations on your profile. This platform is ideal for connecting with people of specific interests and industry type. You can also join various event groups and participate in their discussions. You can even submit links in these groups for other members to see and share.

Comment on Other's Blog

In addition to maintaining your own blog, you must comment on others' blogs in order to increase the impact of your programs and make yourself acceptable to the online audience. Read what others have to say about an article and try to comment on the same with a link to any of your recent blog post.

Use Mobile Phones to Spread the Word

Many online event management solution providers offer an in-built mobile phone application to send event-related news to their target audience's Smartphone. You can also send text messages to your customers in no time and inform them about your event's date and time.

Upload Videos Related to Your Event on YouTube

Upload videos of your past and live events on YouTube. People searching for events will come across your event videos and watch it. You can also link your video with the event registration or ticketing pages to boost your ticket sales.

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