Shopping Centre Marketing Tips

When you manage a retail shopping centre or large retail property, you will typically be involved in the marketing of the property to the local community and customers. A successful retail property survives off the generation of sales from the retail tenancy mix.

The average shopping year allows for the seasonal changes and shopping patterns of the local community. The marketing of the property should also be similarly structured.

Here are some ideas regards the establishment and running of the shopping centre management marketing program.

    It is wise to consider the tenancy mix of your property first and identify the expected changes in the mix over the coming year; this is a key part of the marketing campaign annual budget review. If a tenant is soon to be leaving the property, then the marketing strategy should be adjusted and not extensively promote their ongoing retail offering and presence to the shoppers. Focus your efforts on the tenants that you know are a part of the property's future.

    It is likely that you will have highly performing tenants within the tenancy mix. The sales and customer base from these tenants will encourage sales for the other tenants within the property, providing you can cluster and mix the tenants appropriately. This is where the tenancy mix and analysis becomes part of the marketing process. The tenancy strategy is really important here.

Strategic Internet Marketing Tips

Most Internet businesses fail to succeed due to a lack of effective marketing. This article's purpose is to give you the best strategic Internet marketing tips. Get this right and your Internet business is on its way to success. Get it wrong and nothing will happen. This is article is by no means a comprehensive list, but I believe it gives some points that can help in successful online marketing.

First Things First

Get yourself a website that accurately represents your business, the three main elements required are

1. Gives the visitor detailed information about your business.
2. Explains clearly what product or service your company offers.
3. Offers re-assurance that your business is honest, ethical and legitimate.

Strategic Internet marketing tips should also include providing the visitor with all the information of the costs in both financial and time that needs investing.

Generating Free Traffic to Your Website

Massive amounts of free traffic is the dream of every Internet entrepreneur, and it can be done via paid marketing methods such as Pay per Click, search engine optimizer and services such as Google AdWords. These are by nature expensive and if you are just starting out then this is probably not for you. Writing article's and submitting them to websites such as EzineArticles is the best of all the strategic Internet marketing tips that I have found and researched on the Internet. In return for submitting quality and informative articles you get rewarded as article submission websites allow you to post back links to your website and as some of these are article directories are trusted and rank high in Google, a well written article can find its way to the first page on Google with high quality keywords. The result is large amounts of quality traffic to your website.